Illustrations & Social Media
Arbit, sneaker pricing app
*Lead Designer: Branding & Pitch Deck
Project through Gitwit CreativeBranding Sprint
In a swift three-day sprint, I took lead as one of two designers for Arbit, a sneaker pricing app seeking a brand identity extension. Armed with just a logo, we embarked on a journey to conceive, design, and define an entire brand identity that the client could confidently embrace. Presenting three distinct concepts in total, two of which I created, we shaped a narrative that transcended from pitch to pixel.
The chosen branding option seamlessly transitioned from a single slide, to a pitch deck, extending into a marketing website and eventually, a downloadable app in the App Store.
Branding Sprint
Following two days of intensive work and a quick round of revisions, we presented the client with the proposed concept and design direction, alongside two alternative options. The Arbit team expressed satisfaction with this rapid brand snapshot, recognizing it as the definitive brand voice they sought. Their confidence in our design team's ability prompted the green light to extend this direction into a diverse array of deliverables over the coming months.
Final Brand Direction
Pitch Deck Design
After establishing the brand design and receiving the story deck that was developed by the Gitwit discovery and Story team, the creation of a investor pitch deck for the Arbit team went into production. This pivotal document served as a powerful tool for presenting their vision to potential investors, seeking seed funding to bring the Arbit product app to fruition.
Leading the charge in pitch deck design, I collaborated closely with another designer to fulfill the team's requirements and translate their ideas into compelling visual narratives.
